Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. Meer
A unique, non-traditional, Organizational Behavioral-oriented book that is geared toward flexible leadership, and that offers a series of funny, yet thought-provoking, motivating, growth-oriented jokes and humor anecdotes that will help readers tap into their internal locus of control. Meer
Optimizing Supply Chain Performance takes industrial case studies from SMEs in China to examine the importance of information sharing and coordinated management as essential mechanisms to improve supply chain performance. Meer
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond. Meer
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. Meer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer
Why do most growth companies stop growing? What can leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. Meer
The goals of Management and the Gospel: Luke's Radical Message for the First and Twenty-First Centuries may appear to be simple: it describes what management theory and practice looked like in the first century, uses this as a lens to examine what the Gospel of Luke says about management, and draws out implications for today. Meer
The first ever comprehensive guide to family business succession planning. This book covers everything from what family business ownership is and how to structure ownership bylaws to business structure, leadership transition, and how a founder exits the business. Meer
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever–increasing flow of customers. Meer
Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. Meer
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Meer
For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. Meer
The Financial Times Guide to High Impact Negotiation will help you strategically prepare for negotiations so you can reach successful, long-lasting agreements. Meer
'Take a look around a Majestic store today, where we are growing like-for-likes, and you can see many of Richard's principles at work. I highly recommend Smart Retail as part of any retailer's essential toolkit. Meer
The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. Meer
Getting your pricing right means the difference between success and failure for many businesses. The right price can mean sustainable growth, and happy, engaged customers and stakeholders. Meer
Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. Meer
Marketing has never been so important because business has never been so competitive.
To make your marketing campaign a success, you must engage your customers with something that
they can’t fail to notice, that interests them, that they like, that they want to know more of … and
become part of. Meer
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Meer
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