Meer over Richard Hall

Richard Hall

Brilliant Marketing

Name: Brilliant Marketing
Author: Richard Hall

How to plan and deliver winning marketing strategies - regardless of the size of your budget

Paperback Engels 2016 9781292139043

23,74

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Samenvatting

Marketing has never been so important because business has never been so competitive.

To make your marketing campaign a success, you must engage your customers with something that

they can’t fail to notice, that interests them, that they like, that they want to know more of … and

become part of.

Brilliant Marketing shows you how to devise and execute winning marketing strategies. With

practical advice from start to finish, this updated new edition gives you the lowdown on what works

and how you can succeed with your campaigns. This new edition is your indispensable marketing and

engagement toolkit. You’ll find the all of the skills, examples and attitudes that you need to carry out

the most alluring campaigns around.  Understand the ideas, actions, campaigns that make a real difference.  Get a complete marketing skill-set to seduce and inspire.  Be a master of strategy – from thinking to planning to execution.

Specificaties

ISBN13:9781292139043

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Serie:Brilliant Business

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Inhoudsopgave

Author Acknowledgements Preface: Everything is changing so fast that this is a revolution Introduction   PART ONE: Putting marketing into context Chapter 1 - Brilliant marketing starts with a sense of smell Chapter 2 - Have you really got what it takes to be a marketing star? Chapter 3 - Say goodbye to the past Chapter 4 - All about brands Chapter 5 - How people, think, feel and behave   PART TWO: These are your instruments, let’s party Chapter 6 – Advertising – The art of persuasion Chapter 7 – Champagne, stockings and spin Chapter 8 – Let’s talk business – B2B conversations Chapter 9 – The future of marketing lies with digital and the people revolution Chapter 10 – Sponsorship – using stars to impress Chapter 11 – Designing a brand star Chapter 12 – Direct marketing – yesterday’s world of data Chapter 13 – Customer relations marketing – people make the difference Chapter 14 – Theatrical marketing Chapter 15 – Selling – turning marketing into action Chapter 16 – Getting it all together (or creating an integrated marketing plan)   PART THREE: Change the world – create and execute a revolutionary marketing plan Chapter 17 – Achieving momentum Chapter 18 – The science of pitching for your marketing money Chapter 19 – How to inspire marketing people and how to put energy into their marketing campaigns   PART FOUR: This is a new, radical world – it needs a revolution in strategy and creativity Chapter 20 – Budgeting? There is no money; next Chapter 21 – The creative revolution Chapter 22 – Be a research rebel   PART FIVE: Marketing in new and small business Chapter 23 – Watching the revolution unfold Chapter 24 – Small-business marketing checklist   PART SIX: A summary of the marketing rules Chapter 25  - Revolutionary checklists

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