Smart Retail

'Take a look around a Majestic store today, where we are growing like-for-likes, and you can see many of Richard's principles at work. I highly recommend Smart Retail as part of any retailer's essential toolkit.' Rowan Gormley, CEO, Majestic Wine PLC

‘A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, Founder and Chairman, The Carphone Warehouse

SMART RETAIL IS THE HOW-TO RETAIL BIBLE.

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing   Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Front cover endorsement:

  ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold’. Ian Shepherd, Chief Commercial Officer, Odeon & UCI