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Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future. Meer
Many firms are now developing policies for outsourcing IT and other basic functions, this book analyses this issue from the perspective of both the outsourcer and the insourcer. Meer
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. Meer
Many change management programmes designed to implement new technology are unsuccessful. The author draws upon a number of perspectives in change management and organisational strategy to show that failure is often not to do with technical factors but because of resistance of the workforce. Meer
Tacit knowledge has received a good deal of attention in the strategy field and is argued to be a key source of sustainable competitive advantage. Until now the work done has been principally conceptual with little empirical work to support the argument. Meer
Being audacious and adventurous can be inspiring, yet many of us hesitate to follow this path because of our concerns for comfort and security. In this bold book, Carter and Kourdi examine a radical new approach to being successful. Meer
This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. Meer
Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Meer
In the current climate attention has refocused on lean production. While books have looked at the principles of lean production and techniques, this book from McKinsey & Company, the world's most influential management consultancy, provides a unique approach, which is holistic in nature and argues that lean must be central to the strategy and mindset of the company or organization. Meer
Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, and challenges that leadership of universities experiences within the context of Europe. Meer
Taking its theme from the fifth annual Studying Leadership conference held at Cranfield School of Management, this work offers new formulations of the concept of leadership. Meer
Taking it theme from the fifth annual Studying Leadership Conference held at Cranfield School of Management, Leadership Learning explores the challenge of learning and developing leadership in the 21st century. Meer
This book examines the conceptual underpinnings of authentic leadership to discover why so little attention has been paid to gender. The author explores the failure to interrogate the complexities surrounding the concept of authenticity, especially as it relates to the diversity of lived experience. Meer
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