Digital Strategies in the Pharmaceutical Industry

Name: Digital Strategies in the Pharmaceutical Industry
Author: L. Lerer

Gebonden Engels 2003 9781403903792

64,30

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Samenvatting

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Specificaties

ISBN13:9781403903792

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

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Inhoudsopgave

Introduction Principles of Pharmaceutical Digital Strategy A Decade of Digital Strategy in the Pharmaceutical Industry Digital Strategy and the Pharmaceutical Value Chain Digital Strategies in Research and Development Digital Strategies in Manufacturing and the Supply Chain Digital Strategies in Pharmaceutical Distribution Digital Strategies in Marketing and Sales Digital Strategies in Marketing to the Physician Digital Strategies in Marketing to the Consumer Digital Strategies in Health Service Delivery Digital Technology Management in the Pharmaceutical Industry The Future of Pharmaceutical Digital Strategy