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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Creative Marketing

gebondenEngels9781403941909 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

122,99

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Data Mining for Design and Marketing

GebondenEngels9781420070194 26-1-2009

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer

269,84

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Paul Hague

Market Research in Practice – An Introduction to Gaining Greater Market Insight

paperbackEngels9781398602823 3-11-2021

70,57

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Paul Hague

Market Research in Practice – An Introduction to Gaining Greater Market Insight

gebondenEngels9781398602847 3-11-2021

221,94

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Questionnaire Design – How to Plan, Structure and Write Survey Material for Effective Market Research

paperbackEngels9781398604124 3-5-2022

58,39

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Questionnaire Design – How to Plan, Structure and Write Survey Material for Effective Market Research

gebondenEngels9781398604148 3-5-2022

169,75

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Essentials of Marketing Research, Global Edition

PaperbackEngels9781292060163 26-6-2014

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Meer

99,34

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Simon Kingsnorth

Digital Marketing Strategy – An Integrated Approach to Online Marketing

gebondenEngels9781398605992 3-5-2022

166,27

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Designing and Evaluating Value Added Services in Manufacturing E-Market Places

gebondenEngels9781402031519 24-3-2005

The “extended enterprise” is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in several industries either to split geographically the production capacity or to work together in supply chain organizations involving several independent entities. Meer

120,99

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Caroline Florence

Data Storytelling in Marketing – How to Tell Persuasive Stories Through Data

paperbackEngels9781398615038 3-6-2024

58,39

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Sachiko Scheuing

How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI

paperbackEngels9781398615151 3-6-2024