Ook jij kunt deze resultaten behalen. In 101 beïnvloedingstechnieken ontdek je de wetenschappelijk bewezen methodes die top-performers dagelijks gebruiken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This step-by-step marketing approach makes it ever so easy to apply content marketing concepts.
Take your content marketing skills to the next level with this comprehensive handbook. Meer
For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Meer
This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. Meer
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer
Easily accessible, real–world and practical,
Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer
Ditch traditional corporate branding to create a powerful, recognizable brand
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer
Optimize the customer experience via the cloud to gain a powerful competitive advantage
Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Meer
The premier guide to mobile market research
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer
Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice
An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer
For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Meer
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Meer
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