M. Fisher,
M. Abbott,
Kalle Lyytinen
The Power of Customer Misbehavior
Drive Growth and Innovation by Learning from Your Customers
Paperback Engels 2014 9781349467792
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Specificaties
ISBN13:9781349467792
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Why is Viral Growth Important? 2. The Viral Model 3. Technological Factors 4. Demonstrating Skills, Proficiency, Taste and Accomplishments 5. Seeing and Being Seen 6. Getting It Right 7. Getting It Wrong 8. Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan