Double Your Price: The Strategy and Tactics of Smart Pricing

<ol> <li>Why is price so important for success?</li> <li>Why under-pricing is a key business error&nbsp;</li> <li>Pricing 101: the basics – plus some surprises&nbsp;</li> <li>Why price should almost never be ‘cost-plus'&nbsp;</li> <li>Value and price: how the relationship is changing&nbsp;</li> <li>Unlocking growth: would you like a bank account that pays 25% interest?&nbsp;</li> <li>Doubling your price: Price as an agent of growth&nbsp;</li> <li>Framing and priming: they're all around us&nbsp;</li> <li>Other strategies for pricing&nbsp;</li> </ol> <ul> <li>Can you double your price?&nbsp;</li> <li>Increasing differentiation: The role of brand&nbsp;</li> <li>Real price is not equal to stated price&nbsp;</li> <li>Money on the table: pricing menus, on-sell and up-sell&nbsp;</li> <li>Day rate vs total&nbsp;</li> <li>Use bundling&nbsp;</li> <li>Establishing multiple price points and pricing runways&nbsp;</li> <li>Managing over-demand&nbsp;</li> <li>Get premium customers to self-identify&nbsp;</li> <li>Carry out experimental ‘tests' in the market&nbsp;</li> <li>Using framing and priming&nbsp;</li> <li>Remember to revisit price often, if not continuously&nbsp;</li> </ul> <p>10. On the road to success</p>