Strategic Management in the Hospitality Industry

Name: Strategic Management in the Hospitality Industry
Author: Michael Olsen

Pearson New International Edition

Paperback Engels 2013 9781292027418

92,14

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Samenvatting

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Specificaties

ISBN13:9781292027418

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Strategisch management, Economie

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Inhoudsopgave

Table of Contents   1.    Leadership, Strategy and the Value Adding Manager 2.    The Coalignment Model 3.    General Concepts in Scanning 4.    Identifying Forces Driving Change 5.    Scanning the Remote Environment 6.    Scanning the Task Environment 7.    Investing in Competitive Methods 8.    Competitive Methods and Industry Performance 9.    Developing, Maintaining and Enhancing Core Competencies 10.  Implementation and Execution of Strategy-Achieving and Managing Coalignment   Leadership: Behavioral Aspects of Strategy