Western European Perspectives on the Development of Public Relations

Name: Western European Perspectives on the Development of Public Relations
Author: T. Watson

Other Voices

Gebonden Engels 2015 9781137427496

64,30

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Samenvatting

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Specificaties

ISBN13:9781137427496

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

Serie:National Perspectives on the Development of Public Relations

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Inhoudsopgave

Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and Finn Frandsen 9. Spain; Natalia Rodriguez-Salcedo and Jordi Xifra 10. United Kingdom; Jacquie L'Etang