J Spencer
Principles of International Marketing – Principles of Marketing
Paperback Engels 1994 9780631192510
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
Specificaties
ISBN13:9780631192510
Taal:Engels
Bindwijze:paperback
Aantal pagina's:208
Uitgever:John Wiley & Sons
Hoofdrubriek:Algemeen management, Algemeen management
Serie:Institute of Export
Lezersrecensies
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Inhoudsopgave
Foreword.
<p>Series Editor′s Introduction.</p>
<p>About The Institute of Export Examinations.</p>
<p>List of Figures and Exhibits.</p>
<p>1. Selecting a Marketing Strategy: Case Study 1.</p>
<p>2. Selecting a Marketing Strategy: Case Study 2.</p>
<p>3. Selecting a Marketing Strategy: Case Study 3.</p>
<p>4. World Markets.</p>
<p>5. Physical Distribution Factors in International Marketing.</p>
<p>6. United Kingdom Distribution Channels.</p>
<p>7. Overseas Distribution Channels.</p>
<p>8. Company Owned Distribution Channels.</p>
<p>9. Licensing, Franchising, Joint Ventures and Management Contracts.</p>
<p>10. Other Distribution Channels and Channel Selection.</p>
<p>11. Visiting Overseas Markets.</p>
<p>12. The Role of Service in International Marketing.</p>
<p>13. Promotion.</p>
<p>Series Editor′s Introduction.</p>
<p>About The Institute of Export Examinations.</p>
<p>List of Figures and Exhibits.</p>
<p>1. Selecting a Marketing Strategy: Case Study 1.</p>
<p>2. Selecting a Marketing Strategy: Case Study 2.</p>
<p>3. Selecting a Marketing Strategy: Case Study 3.</p>
<p>4. World Markets.</p>
<p>5. Physical Distribution Factors in International Marketing.</p>
<p>6. United Kingdom Distribution Channels.</p>
<p>7. Overseas Distribution Channels.</p>
<p>8. Company Owned Distribution Channels.</p>
<p>9. Licensing, Franchising, Joint Ventures and Management Contracts.</p>
<p>10. Other Distribution Channels and Channel Selection.</p>
<p>11. Visiting Overseas Markets.</p>
<p>12. The Role of Service in International Marketing.</p>
<p>13. Promotion.</p>
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