Garth (Stanford University Graduate School of Business, CA) Saloner,
Garth Saloner,
Andrea (Stanford University Graduate School of Business, CA) Shepard,
Andrea Shepard,
Joel (Stanford University Graduate School of Business, CA) Podolny,
Joel Podolny
e.a.
Strategic Management
Gebonden Engels 2005 9780470009475
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
Specificaties
ISBN13:9780470009475
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:464
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Introduction.
<p>2. Business Strategy.</p>
<p>3. Competitive Advantage.</p>
<p>4. Internal Context: Organization Design.</p>
<p>5. Organization and Competitive Advantage.</p>
<p>6. External Context: Industry Analysis.</p>
<p>7. The Spectrum of Competition and Niche Markets.</p>
<p>8. Competition in Concentrated Markets.</p>
<p>9. Entry and the Advantage of Incumbency.</p>
<p>10. Creating and Capturing Value in the Value Chain.</p>
<p>11. Strategic Management in a Changing Environment.</p>
<p>12. Strategy in Markets With Demand–Side Increasing Returns.</p>
<p>13. Globalization and Strategy.</p>
<p>14. Corporate Strategy: Managing for Value in a Multibusiness Company.</p>
<p>15. The Strategy Process.</p>
<p>Appendix: Applying Game Theory to Strategic Management.</p>
<p>Credits.</p>
<p>Index.</p>
<p>2. Business Strategy.</p>
<p>3. Competitive Advantage.</p>
<p>4. Internal Context: Organization Design.</p>
<p>5. Organization and Competitive Advantage.</p>
<p>6. External Context: Industry Analysis.</p>
<p>7. The Spectrum of Competition and Niche Markets.</p>
<p>8. Competition in Concentrated Markets.</p>
<p>9. Entry and the Advantage of Incumbency.</p>
<p>10. Creating and Capturing Value in the Value Chain.</p>
<p>11. Strategic Management in a Changing Environment.</p>
<p>12. Strategy in Markets With Demand–Side Increasing Returns.</p>
<p>13. Globalization and Strategy.</p>
<p>14. Corporate Strategy: Managing for Value in a Multibusiness Company.</p>
<p>15. The Strategy Process.</p>
<p>Appendix: Applying Game Theory to Strategic Management.</p>
<p>Credits.</p>
<p>Index.</p>
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