Personal Brands

Name: Personal Brands
Author: Kenneth A. Loparo

Manage Your Life with Talent and Turn it into a Unique Experience

Gebonden Engels 2010 9780230252639

61,99

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Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Specificaties

ISBN13:9780230252639

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

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Inhoudsopgave

Foreword - Professor David A. Aaker, University of California, Berkeley Introduction Acknowledgements Brand Yourself, or be Branded - Imagining Life, Identity and Relationships Finding the Best Fit and the Best Relationships - Anthropology and Needs First Steps - Talent, Mission and Courage If it Works for Me… - Narcissism, Authenticity and Values It's the Difference, Stupid - Relevance, Energy and Differentiation Dress for Success, Get on the Stage and Perform… - Reputation, Image and Positioning Give Yourself that Personal Touch - Creativity, Aesthetics and Optimism Give me a Lever Long Enough and I Shall Move the World - Leadership, Influence and Power Reach for the Stars… - Architecture and Good Governance for Your Personal Brand Design and Live Your Personal Brand with Passion - Setting an Agenda for Your Action Plan