Information Technology
How Leading Firms use IT to gain an Advantage
Gebonden Engels 2002 9780195148138Samenvatting
The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.
Specificaties
Lezersrecensies
Anderen die dit kochten, kochten ook
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Manon Ruijters€ 37,50 -
Frank Weijers€ 12,00
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Robbert Masselink€ 43,50
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Ethan Mollick€ 26,50
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Lot Frijling€ 44,99
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Jan Gerard Hoendervanger€ 77,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan