Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This innovative book contains key works which examine the current operations of large firms in the global economy. It explores vital areas of international strategy such as knowledge management, international transfer pricing, international joint ventures and alliances and issues of cross-border governance. Meer
This book is an exploration of interaction between humans, computers and automated machines and why they frequently go awry, sometimes with disastrous consequences. Meer
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. Meer
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. Meer
Design of Innovation Processes: Flow from Idea to Market Launch with Higher Speed and Value, Time after Time introduces the concept of seeing innovation as a type of process manufacturing operation and offers a coherent set of principles that will accelerate innovation in the chemical processing industries. Meer
This book sets out to examine small technologically innovative enterprises in Europe from the viewpoint of ten international researchers. Drawing on original empirical research, the contributions describe the different aspects of the business development and innovation process, including the creation and development of technology-based enterprises, the growth of the firm, different types of networking activities, and various development strategies when the firm is established. Meer
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. Meer
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer
The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. Meer
Stress has recently overtaken the common cold as the most common cause of sick leave in many European countries and is a major cause of concern for companies worldwide. Meer
Dual restructuring involves the expansion and strengthening of East-West and North-South value chains. This book focuses upon the difficulty facing companies of industrialized countries and the need to restructure to achieve growth and competitiveness. Meer
Prepare. Deliver. Win.
The pitch is the torture-test of any kind of selling. It's when you absolutely, definitely, have to get it right – and get a result. Meer
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. Meer
Guarding Your Business outlines the organizational elements that must be in place to protect the information and physical assets of typical businesses and organizations. Meer
This volume contains the edited technical presentations of PROLMAT 2006, the IFIP TC5 international conference held on June 15-17, 2006 at the Shanghai University in China. Meer
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. Meer
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