Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Innovating in Practice

gebondenEngels9783319433783 21-11-2016

The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. Meer

180,99

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Stig Ottosson

Developing and Managing Innovation in a Fast Changing and Complex World

gebondenEngels9783319940441 12-7-2018

This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. Meer

120,99

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Evolving Business Models

paperbackEngels9783319840529 28-7-2018

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. Meer

60,99

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Gabriel Steinhardt

The Product Manager's Toolkit®

paperbackEngels9783319842967 8-5-2018

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. Meer

78,99

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Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319111001 2-12-2014

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Leadership in Arts Organisations

gebondenEngels9783031401909 10-12-2023

At a time of transformation for many arts and cultural organisations, this book provides a compact, in-depth and practical introduction to effective leadership in arts organisations. Meer

49,79

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Sustainable Transformation Strategy

gebondenEngels9783031266959 30-4-2023

This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. Meer

102,99

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Sustainable Transformation Strategy

paperbackEngels9783031266980 1-5-2024

This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. Meer

72,99

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Innovation and Teaching Technologies

gebondenEngels9783319048246 16-4-2014

This book focus on organizational changes that are taking place in higher education. Universities are currently experiencing a period of change and restructuring into what is known as the European Higher Education Area (EHEA). Meer

60,99

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Sinan Ünsar

Leadership and Communication

gebondenEngels9783319052472 12-6-2014

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Business Architecture Management

gebondenEngels9783319145709 5-5-2015

This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. Meer

96,99

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9th WCEAM Research Papers

paperbackEngels9783319155357 30-3-2015

Engineering asset management encompasses all types of engineered assets including built environment, infrastructure, plant, equipment, hardware systems and components. Meer

240,99

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Management of Competitiveness

gebondenEngels9783319162430 9-6-2015

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Davide Maritan

Practical Manual of Quality Function Deployment

gebondenEngels9783319085203 19-9-2014

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. Meer

78,99

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Annachiara Longoni

Sustainable Operations Strategies

paperbackEngels9783319063515 25-8-2014

This book provides detailed guidance on how sustainability, in terms of the triple bottom line, can be developed in operations strategies via human resource management (HRM) and organizational practices such as teamwork, training and employee involvement. Meer

60,99

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Vincenzo Morabito

Big Data and Analytics

gebondenEngels9783319106649 3-3-2015

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. Meer

60,99

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Innovation and Entrepreneurship

gebondenEngels9783319112411 10-11-2014

This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. Meer

60,99

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Adoption of Innovation

paperbackEngels9783319343877 7-10-2016

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Concurrent Engineering in the 21st Century

paperbackEngels9783319344232 8-10-2016

Presenting the gradual evolution of the concept of Concurrent Engineering (CE), and the technical, social methods and tools that have been developed, including the many theoretical and practical challenges that still exist, this book serves to summarize the achievements and current challenges of CE and will give readers a comprehensive picture of CE as researched and practiced in different regions of the world. Meer

240,99

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