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Engineering and Product Development Management is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. Meer
Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Meer
This book helps managers and students of management to makes sense of the competing advice on how to change organisations in order to improve their effectiveness. Meer
This book helps managers and students of management to makes sense of the competing advice on how to change organisations in order to improve their effectiveness. Meer
When a $145 million IT project failure pushes Los Angeles to the edge of financial meltdown, the County CEO asks Max McLellan, a harried IT project manager, aka The Integrator, for help. Meer
In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption—fear. Meer
Artificial Intelligence for Business Optimization: Research and Applications is primarily a business book that discusses the research and associated practical application of Artificial Intelligence (AI) and Machine Learning (ML) in order to achieve Business Optimization (BO). Meer
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. Meer
What is Human Resource Strategy? How are human resource strategies formulated and how can we explain the variance between what is espoused and what is actually implemented? Meer
Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. Meer
Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Meer
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Meer
How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Meer
Digital transformation is a multidimensional concept and involves many moving parts. Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems. Meer
This book explores the dynamic intersection of quantum computing and management strategy, offering an exploration of this cutting-edge technology's potential impact. Meer
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