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This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Meer
In the fast-evolving digital landscape, understanding the potential of generative AI is a strategic advantage. This book can serve as an easy to read introduction to the topic of the transformative power of AI in content creation, customer engagement, and operational efficiency. Meer
As leaders plan to make significant investments to harness the power of foundational models such as ChatGPT, they need to understand the changes in organizational behaviors required for the successful implementation of such systems. Meer
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Meer
The exponential growth of disruptive technology is changing our world. The development of cloud computing, big data, the internet of things, artificial intelligence, machine learning, deep learning, and other related autonomous systems, such as self-driving vehicles, have triggered the emergence of new products and services. Meer
This book is one of the first to explore how Chinese companies are feeling the impulse of emerging business trends and seizing opportunities brought by technology innovation. Meer
This book focuses on emotional intelligence, which has emerged as a factor in superior on-the-job performance and ability to lead an effective life. Based on an emerging country, namely India, the book deviates from traditional approaches by focusing on non-cognitive rather than cognitive skills to explain and predict performance and achievements. Meer
This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. Meer
This book offers a systematic literature review and a set of empirical studies on supply chain integration. Supply chain management is recognized as an essential means for firms to achieve competitive advantages, in which supply chain integration is regarded as the core for operational excellence: shorter lead time, lower inventory, faster delivery, and higher product and service quality. Meer
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Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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