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Ausgehend von Theorien des strategischen Managements entwickelt Alexander Bode ein Modell zur internationalen Unternehmenstätigkeit, mit dem sich die Internationalisierung auf Grundlage der unternehmensinternen Ressourcen und externen Marktbedingungen erklären lässt. Meer
This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. Meer
This edited volume presents current perspectives on the innovative use of Information and Communication Technologies (ICT) as an integral part of the changing nature of work. Meer
This book emphasizes the need for new directions and approaches for social and economic development in the emerging nations of the Asia-Pacific region through the use of Smart Technologies. Meer
This volume deals with the role and impact of technology on the economy and society. The papers on corporate dimensions address the impact of patents, determinants of innovative activities, differential behaviour of multinationals, industrial groups and other firms with regard to innovations and technology. Meer
The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects. Meer
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
While good data is an enterprise asset, bad data is an enterprise liability. Data governance enables you to effectively and proactively manage data assets throughout the enterprise by providing guidance in the form of policies, standards, processes and rules and defining roles and responsibilities outlining who will do what, with respect to data. Meer
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Meer
This edited book explores how stakeholders play a key part in any entrepreneurial endeavour because of their investment in the outcome. This book highlights that it is important to understand the reason and rationale for stakeholder engagement in entrepreneurship. Meer
This book clarifies the direction of business innovation using new ICT such as the Internet of things (IoT), artificial intelligence (AI), smartphones, and cloud computing through a series of case studies on successful trials and advanced businesses in the Asia-Pacific where many industry sectors have been growing successfully in the 21st century. Meer
This book clarifies the direction of business innovation using new ICT such as the Internet of things (IoT), artificial intelligence (AI), smartphones, and cloud computing through a series of case studies on successful trials and advanced businesses in the Asia-Pacific where many industry sectors have been growing successfully in the 21st century. Meer
This book proposes emergent responsible management as a new tool to address the infinite nature of managerial responsibility and discusses how to bring out activities based on infinite responsibility in organizations. Meer
This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. Meer
This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. Meer
This book asks fundamental questions about the extent to which India is participating in the global shift towards knowledge-based forms of competitiveness. Meer
This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. Meer
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
This book addresses three important concepts in the economy—competition, innovation, and growth—using various cases and available data in Japan and other countries. Meer
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