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Feminist Perspectives on Advertising

PaperbackEngels9781498528344 30-6-2020

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. Meer

58,79

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Brand Management In A Week

PaperbackEngels9781473627550 10-3-2016

16,24

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The Ultimate Marketing & PR Book

PaperbackEngels9781473683976 3-1-2019

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. Meer

21,79

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Eleazar Hernández

Leading Creative Teams

paperbackEngels9781484220559 21-10-2016

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. Meer

43,28

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Countering Brandjacking in the Digital Age

paperbackEngels9781447155799 9-12-2013

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Meer

60,99

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The Perception of Quality

paperbackEngels9781447170402 23-8-2016

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. Meer

120,99

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Gary M. Erickson

Dynamic Models of Advertising Competition

paperbackEngels9781461353607 31-10-2012

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. Meer

120,99

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Georges Zaccour

Optimal Control and Differential Games

paperbackEngels9781461353683 23-10-2012

Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. Meer

120,99

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Key Account Management – Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

paperbackEngels9781631571749 30-5-2015

26,37

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James M. Barry

Social Content Marketing for Entrepreneurs

paperbackEngels9781631572128 30-12-2014

26,37

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Barbara E. Kahn

Global Brand Power – Leveraging Branding for Long–Term Growth

paperbackEngels9781613630266 5-3-2013

25,25

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David Allan

This Note`s for You – Popular Music + Advertising = Marketing Excellence

paperbackEngels9781631570018 30-1-2015

26,37

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Bruce P. Cran

Earn a Million Plus

PaperbackEngels9781631955792 3-2-2022

An engaging and brilliant masterclass on becoming a highly paid e-commerce Media Buyer. Meer

18,96

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Guerrilla Marketing

PaperbackEngels9781631956232 20-1-2022

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits. Meer

30,04

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Larry Sternlieb

Selling in the Real World

PaperbackEngels9781636980768 8-8-2023

Selling in the Real World is an invaluable business resource of stress-tested principles that are easier, faster, and unbeatable—and produce better sales! Meer

20,40

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Robert Davis

Social Media Branding For Small Businesses

paperbackEngels9781631570988 30-12-2014

26,37

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Vincent P. Magnini

Surprise! – The Secret to Customer Loyalty in the Service Sector

paperbackEngels9781631571022 30-10-2014

26,37

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Terri Levine

The Conversion Equation

PaperbackEngels9781631953750 16-9-2021

The Conversion Equation is the proven marketing system to turn a business into a hyper-profitable cash machine. Meer

20,35

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The SAGE Handbook of Advertising

GebondenEngels9781412918862 24-10-2007

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. Meer

233,87

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Kim Harrison

Strategic Public Relations

paperbackEngels9781420256383 19-1-2011

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Meer

103,91

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