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Jan Y. Yang

The Pricing Compass

paperbackEngels9783031520624 28-2-2025

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. Meer

49,79

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Customer Knowledge Management

gebondenEngels9783319050584 18-7-2014

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Meer

60,99

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Theo Lieven

Brand Gender als Markenpersönlichkeit

paperbackDuits9783031331251 1-5-2023

Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen. Meer

79,49

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Anna Zarkada

Marketing Solutions to the Challenges of a VUCA Environment

paperbackEngels9783031584312 3-7-2025

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. Meer

264,99

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Tourism in Latin America

paperbackEngels9783319358499 10-9-2016

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Niklas Schaffmeister

Brand Building and Marketing in Key Emerging Markets

paperbackEngels9783319367699 23-8-2016

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. Meer

60,99

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Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385563 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

paperbackEngels9783319385747 24-9-2016

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Meer

180,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319399454 7-6-2016

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. Meer

120,99

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Managing Consumer Services

paperbackEngels9783319344874 23-8-2016

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Meer

120,99

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Peter Møgelvang-Hansen

Misleading Marketing Communication

gebondenEngels9783031112058 11-10-2022

Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. Meer

55,89

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Contemporary Retail Marketing in Emerging Economies

paperbackEngels9783031116636 13-10-2023

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. Meer

122,99

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Digital Business in Africa

gebondenEngels9783030934989 30-6-2022

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Meer

171,79

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Digital Business in Africa

paperbackEngels9783030935016 1-7-2023

171,79

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Die Quintessenz des Vertriebs

paperbackDuits9783031431371 25-11-2023

Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt. Meer

43,61

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Research on Islamic Business Concepts

paperbackEngels9783031186653 3-1-2024

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Meer

240,99

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New Meanings for Marketing in a New Millennium

paperbackEngels9783319365848 24-9-2016

180,99

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Ivan L Pitt

Direct Licensing and the Music Industry

paperbackEngels9783319368030 22-10-2016

This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. Meer

120,99

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Market Entry into the USA

paperbackEngels9783319373270 22-10-2016

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319201818 12-6-2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. Meer

120,99

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