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Pagina 62 van 3.738 resultaten

Customer Experience Management in the Caribbean – Concepts, Case Studies and Challenges

gebondenEngels9781800626775 2-9-2024

165,40

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Paul Feldwick

Why Does The Pedlar Sing?

PaperbackEngels9781800462526 28-2-2021

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. Meer

28,69

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Jacek Pogorzelski

Managing Brands in 4D – Understanding Perceptual, Emotional, Social and Cultural Branding

paperbackEngels9781787561052 15-5-2020

51,17

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Daniel D. Prior

B2B Customer Engagement Strategy

paperbackEngels9783031234088 4-4-2023

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. Meer

80,29

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Pierre Mora

Wine Positioning

gebondenEngels9783319244792 4-12-2015

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

96,99

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Reinventing Fashion Retailing

gebondenEngels9783031111846 2-1-2023

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Meer

55,89

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Encyclopedia of Tourism

gebondenEngels9783319013831 27-5-2016

This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer

780,99

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Encyclopedia of Tourism

paperbackEngels9783319013855 26-6-2016

1.079,80

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Vicky Katsoni

Cultural Tourism in a Digital Era

gebondenEngels9783319158587 14-4-2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer

180,99

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Stavros Georgiades

Employee Engagement in Media Management

gebondenEngels9783319162164 10-4-2015

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. Meer

60,99

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Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

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Market Entry into the USA

gebondenEngels9783319171234 18-8-2015

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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Mark Anthony Camilleri

Travel Marketing, Tourism Economics and the Airline Product

gebondenEngels9783319498485 10-10-2017

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. Meer

156,99

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Shaun M. Powell

Advances in Luxury Brand Management

gebondenEngels9783319511269 28-9-2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Meer

220,59

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

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Fraud Prevention in Online Digital Advertising

paperbackEngels9783319567921 23-6-2017

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. Meer

72,99

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

paperbackEngels9783031133992 29-9-2023

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

122,99

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Marketing Communications in Emerging Economies, Volume I

gebondenEngels9783030813284 29-10-2021

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Meer

183,99

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Arto Lindblom

Sensory Marketing in Retail

paperbackEngels9783031475146 15-12-2023

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Meer

61,99

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