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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
750,91
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781441948700 3-12-2010
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781446273265 25-9-2013
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.  Meer
1.065,87
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GebondenEngels9781446273999 10-12-2013
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.  Meer
281,46
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paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.283,34
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PaperbackEngels9781446304891 26-9-2014
Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time.  Meer
23,14
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781447170402 23-8-2016
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
116,95
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gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
115,01
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gebondenEngels9781403998620 27-6-2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.  Meer
64,32
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paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
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gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
262,59
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gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,40
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PaperbackEngels9781412900034 7-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
90,99
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
233,47
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GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
87,99
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GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
233,47
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PaperbackEngels9781412921206 2-3-2006
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise.  Meer
63,30
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781441971579 6-12-2010
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405102544 22-6-2006
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.  Meer
156,06
Verwachte levertijd ongeveer 9 werkdagen

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