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PaperbackEngels9780240807621 23-1-2006
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.  Meer
64,30
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780312121310 14-10-1994
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333739075 3-9-1998
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312218331 11-1-1999
Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333925409 7-11-2001
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
155,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates.  Meer
112,16
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780241538012 17-3-2022
12,06
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780230336735 24-7-2012
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
84,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757399 15-11-2012
‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes   Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230611740 13-10-2009
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273634355 21-2-2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  Meer
89,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273695592 3-8-2006
PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt     Principles of Marketing is the indispensable introduction to marketing.  Meer
100,54
Verwachte levertijd ongeveer 9 werkdagen

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