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Pagina 122 van 2.489 resultaten

Macromarketing

paperbackEngels9781848607040 20-8-2009

This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth. Meer

1.008,55

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Giles Lury

Prisoner & the Penguin

PaperbackEngels9781907794513 1-10-2013

76 inspiring stories about marketing - and the memorable lessons we can learn from them. Meer

18,90

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David Stubley

Gamechangers and Rainmakers

PaperbackEngels9781801509305 20-1-2025

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail. Meer

24,41

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Shalini Vallepur

People in Delivery

GebondenEngels9781801554688 1-7-2022

18,90

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Shalini Vallepur

People in Delivery

PaperbackEngels9781801555807 1-8-2023

13,39

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Market Grooming – The Dark Side of AI Marketing

gebondenEngels9781835490020 11-11-2024

147,40

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John Heeley

Inside City Tourism

PaperbackEngels9781845411701 21-2-2011

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. Meer

47,16

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John Heeley

Urban Destination Marketing in Contemporary Europe

GebondenEngels9781845414931 15-2-2015

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Meer

141,01

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Pauline Rowson

Successful Customer Service

PaperbackEngels9781854584823 1-8-2009

This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Meer

19,20

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The History of Marketing Thought

paperbackEngels9781847870018 12-2-2008

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought. Meer

747,33

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Marketing

GebondenEngels9781848608771 17-11-2010

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Meer

287,59

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Services Marketing Cases in Emerging Markets

paperbackEngels9783319814124 22-4-2018

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Management and Marketing of Wine Tourism Business

gebondenEngels9783319754611 14-9-2018

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Meer

196,19

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Ds Vignesh

Connect and Convert

PaperbackEngels9798889752325 13-2-2023

13,90

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Kartikeya Kompella

Marketing Wisdom

gebondenEngels9789811077234 11-9-2018

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. Meer

72,99

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Peter Bug

Fashion and Film

gebondenEngels9789811395413 27-9-2019

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Meer

168,99

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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

209,11

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

gebondenEngels9789811950162 1-10-2022

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Meer

120,99

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,70

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