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Pagina 98 van 3.738 resultaten
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gebondenEngels9780387261751 28-9-2005
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780451496713 3-4-2018
23,18
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780470016688 21-4-2006
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services.  Meer
147,94
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470037287 18-8-2006
Praise for Exceptional Selling "Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.  Meer
24,56
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470045831 12-1-2007
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.  Meer
21,79
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
246,59
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780470051054 18-5-2007
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right.  Meer
41,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470060377 15-12-2006
" Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.  Meer
49,53
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470061299 12-1-2007
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.  Meer
66,11
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470065266 23-3-2007
Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies.  Meer
79,98
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470922231 5-4-2011
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales.  Meer
27,34
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470971284 6-1-2012
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods.  Meer
121,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471492115 19-1-2001
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It′s no use. You cannot outrun a bear anyway".  Meer
81,44
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780578895062 18-6-2021
24,39
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780415850469 23-5-2013
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations.  Meer
74,30
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780470052310 22-9-2006
Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds.  Meer
24,56
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470142516 29-4-2008
Sales training doesn t develop sales champions. Managers do.  The secret to developing a team of high performers isn t more training but better coaching.  Meer
35,67
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470182697 8-2-2008
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine–phase model for successfully finding, landing, and harvesting whale–sized sales accounts the kind of sales that transform your business.  Meer
31,50
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471191193 4-11-1997
"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view.  Meer
39,83
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471444398 18-8-2003
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers real needs and wants.  Meer
38,43
Verwachte levertijd ongeveer 9 werkdagen

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