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Emerging Technology of Big Data

PaperbackEngels9781774631591 31-3-2021

Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the growing need and demand and studies the impact of Big Data in several areas of today’s society, including social media, business process re-engineering, science, e-learning, higher education, business intelligence, and green computing. Meer

117,81

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Emerald Group P Limited

New Perspectives in Marketing by Word–of–Mouth

paperbackEngels9781785608193 21-10-2015

73,67

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Artificial Intelligence in Marketing

gebondenEngels9781802628760 13-3-2023

165,40

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H B Jinto

Effect of problem based learning with metacognitive scaffolding on achievement in sociology, problem solving ability and social skills among students

PaperbackEngels9781805453239 28-12-2022

82,67

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Joe Denham

Sales Professional, The – How to build a career in sales

paperbackEngels9781803417790 29-4-2025

14,83

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Strategic Marketing Management

PaperbackEngels9781844800001 18-11-2009

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. Meer

124,03

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Marketing Perspectives on Phygitalization

GebondenEngels9781774918463 13-3-2025

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Meer

225,97

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Field Guide to Case Study Research in Business–to–Business Marketing and Purchasing

gebondenEngels9781784410803 20-8-2014

186,15

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Marketing Places and Spaces

gebondenEngels9781784419400 8-7-2015

175,77

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International Marketing in Fast Changing Environment

gebondenEngels9781781908969 8-10-2013

198,27

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Lindsey Drylie Carey

Firms in the Fashion Industry

paperbackEngels9783030762575 6-10-2022

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

196,19

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Walter R. Paczkowski

Modern Survey Analysis

gebondenEngels9783030762667 12-9-2022

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. Meer

120,99

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Advances in Digital Marketing and eCommerce

paperbackEngels9783031057304 9-6-2023

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Rethinking Place Branding

paperbackEngels9783319343532 10-9-2016

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. Meer

180,99

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Consumer Law and Socioeconomic Development

gebondenEngels9783319556239 26-7-2017

This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385563 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

paperbackEngels9783319385747 24-9-2016

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Meer

180,99

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385778 24-9-2016

180,99

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

paperbackEngels9783319799872 24-4-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. Meer

240,99

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Rethinking Place Branding

gebondenEngels9783319124230 8-12-2014

180,99

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