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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349545513 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
58,33
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349437313 9-11-2012
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349444571 1-1-2013
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349446636 1-1-2013
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364473 27-11-2007
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349495603 19-12-2015
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
143,66
Verwachte levertijd ongeveer 9 werkdagen
47,95
Verwachte levertijd ongeveer 9 werkdagen
47,95
Verwachte levertijd ongeveer 9 werkdagen
35,78
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349038091 1-1-1979
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349140916 3-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349356577 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349264698 13-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499885 18-8-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
37,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349299997 27-2-2009
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349305919 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781032207070 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.  Meer
197,01
Verwachte levertijd ongeveer 16 werkdagen

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