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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781349949045 10-3-2017
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
50,23
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781365982415 16-12-2017
22,09
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781402072673 31-10-2002
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349359141 1-1-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481835 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998620 27-6-2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
33,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349592913 11-2-2020
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349956722 7-8-2018
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
50,23
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781394262564 10-12-2024
32,82
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
262,50
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
24,51
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412913751 13-12-2005
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.  Meer
237,89
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
87,96
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781403949844 30-11-2005
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
85,41
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403918253 10-10-2003
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen

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