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Nu klanten steeds meer te kiezen hebben wordt de vaardigheid om onderscheidend te kunnen verkopen elke dag belangrijker.
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PaperbackEngels9780273738442 12-5-2011
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications.  Meer
84,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780228850892 13-10-2021
25,90
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,19
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230308176 12-10-2011
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230321724 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230336735 24-7-2012
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230220324 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230232532 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230239739 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240807621 23-1-2006
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.  Meer
64,30
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230517042 27-2-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230293397 8-3-2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780198827337 25-2-2021
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment.  Meer
13,65
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780199602131 29-3-2012
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.  Meer
82,59
Verwachte levertijd ongeveer 11 werkdagen
120,94
Verwachte levertijd ongeveer 16 werkdagen
34,77
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760147 16-10-2001
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760895 24-9-1999
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen

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