Reclame en verkoop

gebondenEngels9783319511269 28-9-2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Meer

226,11

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Mauro Cavallone

Marketing and Customer Loyalty

gebondenEngels9783319519906 18-5-2017

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Meer

144,99

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Patricia Rossi

Marketing at the Confluence between Entertainment and Analytics

paperbackEngels9783319837130 9-9-2018

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Meer

360,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319201818 12-6-2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. Meer

120,99

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Non-Fungible Tokens (NFTs)

gebondenEngels9783031072024 2-7-2022

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Meer

50,23

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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

gebondenEngels9783031074219 8-12-2022

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Meer

276,99

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Lindsey Drylie Carey

Firms in the Fashion Industry

gebondenEngels9783030762544 5-10-2021

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

197,97

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Lindsey Drylie Carey

Firms in the Fashion Industry

paperbackEngels9783030762575 6-10-2022

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. Meer

197,97

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Walter R. Paczkowski

Modern Survey Analysis

gebondenEngels9783030762667 12-9-2022

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. Meer

120,99

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Walter R. Paczkowski

Modern Survey Analysis

paperbackEngels9783030762698 13-9-2023

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. Meer

120,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783030765194 27-5-2021

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. Meer

192,99

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030765224 28-5-2022

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. Meer

192,99

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Theo Lieven

Brand Gender als Markenpersönlichkeit

paperbackDuits9783031331251 1-5-2023

Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen. Meer

79,49

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Digital Transformation for Fashion and Luxury Brands

gebondenEngels9783031355882 17-4-2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. Meer

212,04

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Digital Transformation for Fashion and Luxury Brands

paperbackEngels9783031355912 17-4-2025

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. Meer

212,04

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Encyclopedia of Tourism

paperbackEngels9783319013855 26-6-2016

This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer

1.109,74

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

gebondenEngels9783031370960 3-1-2024

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

197,97

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

paperbackEngels9783031370991 4-1-2025

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

197,97

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Encyclopedia of Tourism

gebondenEngels9783319013831 27-5-2016

This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer

780,99

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