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Patrick Petersen
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Reclame en verkoop

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gebondenEngels9780230239739 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230293571 26-4-2012
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
120,94
Verwachte levertijd ongeveer 16 werkdagen
41,48
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230279520 20-11-2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230013506 1-12-2006
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230507548 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230517042 27-2-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230525887 18-5-2007
Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments.  Meer
89,64
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230252196 28-11-2012
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
107,93
Verwachte levertijd ongeveer 9 werkdagen
34,77
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230580312 22-10-2009
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose.  Meer
155,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230224186 9-10-2009
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230521674 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
85,41
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230537378 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240807621 23-1-2006
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.  Meer
64,30
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780230232532 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333560761 18-11-1991
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen

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