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Marketing: A Very Short Introduction

PaperbackEngels9780198827337 25-2-2021

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer

13,65

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Jane Chittenden Tim Cummins

E-book - epubFundamentals of contract and commercial management (e-book)

e-bookEngels220 blz.9789087538118 26-9-2013

This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life. Meer

45,73

Direct te downloaden

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Ram Charan

What the Customer Wants You to Know

PaperbackEngels9780141036878 3-9-2009

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Meer

18,98

Verwachte levertijd ongeveer 8 werkdagen

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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

34,05

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

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Mark Davies

Understanding Marketing

PaperbackEngels9780134904672 26-9-1997

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Meer

54,28

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,21

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,35

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Advertising in the Aging Society

gebondenEngels9780230293397 8-3-2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,30

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Eco-Standards, Product Labelling and Green Consumerism

paperbackEngels9780230321724 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

127,62

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G. Mazzalovo

Brand Aesthetics

gebondenEngels9780230336735 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

127,62

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Teresa C. Schrezenmaier

The Behavioral Economics of Brand Choice

gebondenEngels9780230006836 27-6-2007

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Meer

64,30

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Jieun Kang

Big Data Analytics for Creative Marketers

GebondenEngels9780228850892 13-10-2021

25,90

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D. Sutton

Globalizing Ideal Beauty

gebondenEngels9780230611740 13-10-2009

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

127,62

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Social Media: Enduring Principles

PaperbackEngels9780199328437 11-2-2016

Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. Meer

41,79

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Introduction to Marketing

PaperbackEngels9780199602131 29-3-2012

Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Meer

82,59

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Relationship Marketing

PaperbackEngels9780199211562 26-2-2009

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. Meer

103,70

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Jenny Darroch

Marketing Through Turbulent Times

gebondenEngels9780230237308 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

51,65

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales