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Pagina 119 van 3.738 resultaten

Marc-Oliver Jauch

Uniform Across-the-Board Promotions

gebondenEngels9783319071145 16-6-2014

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. Meer

60,99

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The Experience Logic as a New Perspective for Marketing Management

gebondenEngels9783319775494 26-4-2018

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. Meer

138,99

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Vicky Katsoni

Cultural Tourism in a Digital Era

paperbackEngels9783319367484 6-10-2016

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer

180,99

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Andrew Hughes

Market Driven Political Advertising

gebondenEngels9783319777290 28-6-2018

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. Meer

68,09

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Viktoria Hausegger

Erfolgreiches Marketing für die Arztpraxis

paperbackDuits9783211697740 24-5-2007

Damit Sie im Praxisalltag die Zufriedenheit und die Bindung zu ihren Patienten verbessern, gewinnt Dienstleistungsmarketing zunehmend an Bedeutung. Professionelles Marketing für Ärzte ist dabei viel mehr als Werbung und Promotion und hat nichts mit „marktschreierischem Auftreten" zu tun. Meer

79,49

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Analysing Web Traffic

gebondenEngels9783031325021 27-6-2023

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. Meer

180,99

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Social Networks and the Economics of Sports

gebondenEngels9783319084398 2-9-2014

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Rethinking Place Branding

gebondenEngels9783319124230 8-12-2014

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. Meer

180,99

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Michael Kleinaltenkamp

Fundamentals of Business-to-Business Marketing

gebondenEngels9783319124629 24-3-2015

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Meer

60,99

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R for Marketing Research and Analytics

paperbackEngels9783319144351 25-3-2015

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Meer

90,99

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Tourism in Latin America

paperbackEngels9783319358499 10-9-2016

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Niklas Schaffmeister

Brand Building and Marketing in Key Emerging Markets

paperbackEngels9783319367699 23-8-2016

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. Meer

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Ivan L Pitt

Direct Licensing and the Music Industry

paperbackEngels9783319368030 22-10-2016

This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. Meer

120,99

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Johannes Robier

UX Redefined

paperbackEngels9783319370569 23-8-2016

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. Meer

60,99

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Roberta Minazzi

Social Media Marketing in Tourism and Hospitality

paperbackEngels9783319382487 24-9-2016

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. Meer

144,99

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The Satisfaction of Change

paperbackEngels9783319824550 7-8-2018

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. Meer

135,19

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Evolution of Destination Planning and Strategy

gebondenEngels9783319422459 16-12-2016

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. Meer

171,79

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Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319846798 21-7-2018

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. Meer

66,99

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Frank Elste

Marketing und Werbung in der Medizin

paperbackDuits9783211838754 18-12-2003

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Meer

96,32

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