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Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. Meer
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more. Meer
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer
The premier guide to mobile market research
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer
Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer
Optimize the customer experience via the cloud to gain a powerful competitive advantage
Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
Grow your account list with an effective account–based marketing strategy
Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands. Meer
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Meer
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Meer
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. Meer
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth. Meer
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer
Find out how to reap the benefits of motivating and engaging the new, direct customer voice
The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer
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