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Yvonne McGivern

The Practice of Market Research

PaperbackEngels9781292331362 23-11-2021

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a well-rounded and thorough introduction to the practice of market and social research. Meer

78,94

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Marketing Communications

PaperbackEngels9781292400327 19-1-2023

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. Meer

86,14

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Video Game Marketing

GebondenEngels9781138812260 4-10-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

212,20

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The Ultimate Digital Marketing Book

PaperbackEngels9781473688414 2-2-2023

THE ULTIMATE DIGITAL MARKETING BOOK gives you everything you need to succeed in business. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. Meer

28,68

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The Ultimate Negotiation Book

PaperbackEngels9781473688803 2-4-2020

THE ULTIMATE NEGOTIATION BOOK gives you everything you need to be a great negotiator. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. Meer

24,53

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The SAGE Handbook of International Marketing

GebondenEngels9781412934282 5-1-2009

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. Meer

233,55

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Mo Willan

The Essentials of Contemporary Marketing

GebondenEngels9781472988577 5-8-2021

42,55

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Creative Marketing

gebondenEngels9781403941909 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

127,71

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International Perspectives of Marketing Theory

paperbackEngels9781446273609 12-12-2013

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. Meer

1.066,23

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Behavioral Science in the Wild

gebondenEngels9781487527518 15-5-2022

31,96

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Sport Business Analytics

GebondenEngels9781498761260 21-11-2016

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Meer

155,88

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David Masri

Developing Data Migrations and Integrations with Salesforce

paperbackEngels9781484242087 19-12-2018

Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information. Meer

78,43

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Philip Weinmeister

Practical Salesforce Development Without Code

paperbackEngels9781484248706 5-6-2019

Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more. Meer

78,43

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Mario Mazzocchi

Statistics for Marketing and Consumer Research

GebondenEngels9781412911214 22-5-2008

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Meer

340,07

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The Handbook of Marketing Research

GebondenEngels9781412909976 17-8-2006

Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. Meer

233,55

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RP Bagozzi

Advanced Methods of Marketing Research

paperbackEngels9781557865496 3-6-1994

Advanced Marketing Research is a companion volume to Richard Bagozzi′s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Meer

56,38

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Data Mining for Design and Marketing

GebondenEngels9781420070194 26-1-2009

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer

268,52

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Global Marketing Strategies for the Promotion of Luxury Goods

GebondenEngels9781466699588 30-3-2016

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students. Meer

222,66

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Perspectives on Methodology in Consumer Research

paperbackEngels9781461386117 14-12-2011

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. Meer

60,99

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New Directions in Consumer Research

paperbackEngels9781473911536 7-10-2015

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. Meer

1.088,74

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Marketing

Examenboek NIMA Basiskennis Marketing

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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