Ook jij kunt deze resultaten behalen. In 101 beïnvloedingstechnieken ontdek je de wetenschappelijk bewezen methodes die top-performers dagelijks gebruiken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer
Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills
Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer
Marketing Research with SPSS
Wim Janssens
Katrien Wijnen
Patrick De Pelsmacker
Patrick Van Kenhove
In the past, there have been Marketing Research books and there have been SPSS guide books. Meer
If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you.
Featuring:
- the history and development of the advertising industry
- the academic thinking that underpins how advertising is practiced today
- the strategies used in both conventional and digital advertising
- extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning
- insights into the creative advertising process and how messages and content are developed
- the challenges of measuring and delivering tangible results
- a wealth of contemporary examples from around Europe and beyond
This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research. Meer
In
Building Your Direct Mail Program part of
Excellence in Fundraising Workbook Series Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. Meer
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don′t have a clear understanding of the values that drive brand and reputation and actually sustain long–term profitability and growth. Meer
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