Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,52

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

61,99

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Margo Berman

Content and Copywriting

paperbackEngels9781119866503 22-2-2024

50,75

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Chris Smith

The Conversion Code

gebondenEngels9781119875802 18-4-2022

31,43

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M. Kelley

All Thumbs

gebondenEngels9781137279279 2-9-2014

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer

43,69

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John Arkontaky

Navigating the Metaverse

gebondenEngels9781119898993 21-6-2022

30,05

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L. Flores

How to Measure Digital Marketing

gebondenEngels9781137340689 16-12-2013

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer

74,19

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Successful Social Media and Ecommerce Strategies in the Wine Industry

gebondenEngels9781137602978 21-12-2015

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer

80,29

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H. Oinas-Kukkonen

Humanizing the Web

gebondenEngels9781137305695 6-2-2013

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer

61,99

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Mark Skilton

Building the Digital Enterprise

gebondenEngels9781137477705 27-8-2015

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. Meer

61,99

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Q Terry

The Metaverse Handbook: Innovating for the Internet′s Next Tectonic Shift

gebondenEngels9781119892526 13-6-2022

31,43

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Lifestyle Brands

gebondenEngels9781137285928 5-12-2012

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer

86,39

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G. Viglia

Pricing, Online Marketing Behavior, and Analytics

gebondenEngels9781137413253 9-5-2014

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Meer

61,99

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DS Pottruck

Clicks and Mortar – Passion–Driven Growth in an Internet Driven World

paperbackEngels9780787956882 20-4-2001

In a world where companies are rushing to add an "e–" to everything they do––e–commerce, e–tailing––the real key to success still lies off–line. Meer

32,82

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Irene Pereyra

The Pocket Universal Principles of UX

PaperbackEngels9780760388037 10-10-2024

The Pocket Universal Principles of UX is a concise visual presentation of 100 fundamental elements of user experience. Meer

20,36

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D Banks

Customer.Community: Unleashing the Power of Your Customer Base

gebondenEngels9780787956219 26-3-2002

The Internet is the world′s largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Meer

30,05

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RI Freedman

The eConsultant – Guiding Clients to Net Success

paperbackEngels9780787956295 3-9-2001

The eConsultant––written by bestselling author of the foundation text in IT consulting, The IT Consultant––is a hands–on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Meer

38,35

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Internet en social media

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