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This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer
This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. Meer
This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark. Meer
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Meer
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. Meer
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. Meer
This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. Meer
This book constitutes the refereed proceedings of the 20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019, held in Turin, Italy, in September 2019. Meer
This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Meer
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. Meer
This book constitutes revised selected papers from the 14th International Conference on Web Information Systems and Technologies, WEBIST 2018, held in Seville, Spain, in September 2018. Meer
This proceedings LNCS 13521 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June 26 to July 1, 2022. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer
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