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This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. Meer
This practical text provides an up–to–date guide to the introduction, development and advancement of TQM. Unlike other texts it combines theory, practice and empirical research to explore the key issues and concepts relevant to both students and practising managers. Meer
Three decades ago competitiveness was unheard–of; today it has taken the world by storm. But what is it? And will it last? In
Top Class Competitors Stéphane Garelli – professor at IMD business school where he is also head of the World Competitiveness Centre, professor at the University of Lausanne, and former managing director of the World Economic Forum – defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies to achieve prosperity. Meer
Offering a comprehensive overview of statistics in market research
Statistics in Market Research details the various ways that statistical analyses can be applied to real–world questions that arise in the field of marketing. Meer
The planning and control of the production process represents a fundamental part of modern manufacturing technology. This book provides an essential introduction to the basic principles involved and is specially written for BTEC HNC/D programmes in mechanical and production engineering. Meer
Looking at the operations of an organization, this book examines the different types of organization in both the public and private sectors. It then considers the internal relationships between operations, marketing, personnel and other functions within organizations. Meer
Tips, techniques, and trends on harnessing dashboard technology to optimize business performance
In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. Meer
Quadratic programming (QP) is one advanced mathematical technique that allows for the optimization of a quadratic function in several variables in the presence of linear constraints. Meer
This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Meer
Managers are often under great pressure to improve the performance of their organizations. To improve performance, one needs to constantly evaluate operations or processes related to producing products, providing services, and marketing and selling products. Meer
This book provides successful implementations of metaheuristic methods for neural network training. It is the first book to achieve this objective. Moreover, the basic principles and fundamental ideas given in the book will allow the readers to create successful training methods on their own. Meer
Much of the work that has been done in the last fifty years in the area of decision analysis has been concerned with situations in which formal mathematical models of the decision process can be used. Meer
This is the first book in the field that uses the power of the basic models and principles to provide students and managers with an "intuitive understanding" of operations management. Meer
The primary objective of this essential text is to emphasize the deep relations existing between the semiring and dioïd structures with graphs and their combinatorial properties. Meer
This volume contains contributions from prominent researchers who participated in the 2007 IAENG International Conference on Operations Research. It presents theories and applications of modern industrial engineering and operations research to meet the needs of rapidly developing fields. Meer
This book provides a guide to the elements of simulation in statistics, which will include developments and which may be used either as a teaching text or as a source of reference. Meer
This third edition of the classic textbook in Optimization has been fully revised and updated. It comprehensively covers modern theoretical insights in this crucial computing area, and will be required reading for analysts and operations researchers in a variety of fields. Meer
This book introduces a new, unique, and far-reaching industry technology, Business Service Orchestration (BSO). BSO encompasses the art of orchestrating the interactions between business services. Meer
This new textbook provides a comprehensive review and critical analysis of quality management discourses and techniques by drawing on a number of management disciplines such as operations management, HRM, organizational behaviour, strategy, marketing and organization theory. Meer
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