Corporate Social Responsibility as an International Strategy

Gebonden Engels 2008 2008e druk 9783790820232
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

Specificaties

ISBN13:9783790820232
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:154
Uitgever:Physica-Verlag HD
Druk:2008

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Inhoudsopgave

Overview Over the Historical Development.- Why Exactly has CSR Become a Necessity?.- CSR Conceptualisation.- Concrete CSR Measures: What can a Firm do?.- Major Potential Benefits of CSR Engagement.- Factors Impacting Upon CSR Engagement.- Conclusions.

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        Corporate Social Responsibility as an International Strategy