Collaboration with Potential Users for Discontinuous Innovation

Experimental Research on User Creativity

Paperback Engels 2013 2014e druk 9783658037529
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Samenvatting

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

Specificaties

ISBN13:9783658037529
Taal:Engels
Bindwijze:paperback
Aantal pagina's:173
Uitgever:Springer Fachmedien Wiesbaden
Druk:2014

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Inhoudsopgave

Co-Creation with Users at the Edges of Markets.- Innovative Ideas through Collaboration with Potential Users.- The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation.

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        Collaboration with Potential Users for Discontinuous Innovation