Entrepreneurship and Innovation During Austerity

Surviving Beyond the Great Recession

Paperback Engels 2013 9781349458943
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Specificaties

ISBN13:9781349458943
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures

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        Entrepreneurship and Innovation During Austerity