Humanistic Marketing

What's wrong with Marketing in theory and in practice? 1. Where Marketing Causes Trouble 2. Re-affirming the prevailing order? 3. What is Critical Marketing Studies?: Reading Macro, Social and Critical Marketing Studies 4. Rehumanizing Marketing (and Consumer Behavior) 5. Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing 6. Marketing for Mortality? The Scottish Case and the Humankind Index 7. Criminal Marketing: An Inhuman Side of Business 8. Can Society Nurture Humanistic Marketing? 9. How is Humanistic Marketing Possible? Marketing as a force for good 10. Fusing Back the Human, Radically 11. Translating Anthropological Consumption Theories into Humanistic Marketing Practices 12. Well-Being Marketing as Humanistic Marketing 13. Constructive Engagement, Macromarketing & Humanistic Marketing 14. Wisdom as Excellence in Commitment to Humanistic Marketing Practice 15. Power to the People: An Essay on Branding and Global Democracy 16. Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies 17. Sustainable Marketing through The Natural Step 18. Social Networks and Marketing Happiness?: The Potential Role of Marketing in an Electronic World 19. Social Business: Everybody's Business Closing Commentary. Towards Humanistic Marketing?