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The Lean Enterprise – How Corporations Can Innovate Like Startups

How Corporations Can Innovate Like Startups

Gebonden Engels 2014 9781118852170
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

#1 Amazon Bestseller in Lean Management
Discover the methods of lean startups that can revolutionize large organizations and their products

Even in a tough economic climate, the startup business community has found a way to create innovative, game–changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.

At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
Presents the tools and methodologies large businesses need to compete with a new generation of highly–empowered entrepreneurs
Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets

Don′t be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

Specificaties

ISBN13:9781118852170
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:256

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Inhoudsopgave

<p>Introduction vii</p>
<p>Chapter 1 Roadmap: Introducing the Lean Enterprise 1</p>
<p>Chapter 2 Strategy 19</p>
<p>Chapter 3 Corporate Structure 39</p>
<p>Chapter 4 Compensation 59</p>
<p>Chapter 5 Vision: The Innovation Thesis 71</p>
<p>Chapter 6 Lean Enterprise Process 83</p>
<p>Chapter 7 Experimental Methods 109</p>
<p>Chapter 8 Innovation Accounting 131</p>
<p>Chapter 9 Incubate Internally 149</p>
<p>Chapter 10 Acquire Early 167</p>
<p>Chapter 11 Invest When You Can t Acquire 185</p>
<p>Chapter 12 Innovation Flow 201</p>
<p>Conclusion 211</p>
<p>About the Author 221</p>
<p>Index 223</p>

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        The Lean Enterprise – How Corporations Can Innovate Like Startups