The Leap to Globalization – Creating New Value from Business Without Borders

Creating New Value from Business Without Borders

Gebonden Engels 2002 9780787962111
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Specificaties

ISBN13:9780787962111
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:176
Hoofdrubriek:, Algemeen management

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Inhoudsopgave

Foreword (S. Ghoshal).
<br />
<br /> Acknowledgments.
<br />
<br /> Introduction.
<br />
<br /> 1. Understanding the Value in Globalization.
<br />
<br /> 2. Facing the Risks of Globalization.
<br />
<br /> 3. Projection: Acting "As If " Global.
<br />
<br /> 4. Absorption: Tackling the Risks of Globalizing.
<br />
<br /> 5. Harmonization: Adapting to Changing Risks Over Time.
<br />
<br /> 6. The Leap to Globalization: A Synthesis.
<br />
<br /> Conclusion: The Future of the New Globalizers.
<br />
<br /> Appendix: Research Methods.
<br />
<br /> Bibliography.
<br />
<br /> Index.
<br />
<br /> The Authors.

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        The Leap to Globalization – Creating New Value from Business Without Borders