. Ernst & Young
Complete Guide to Special Event Management
Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
Gebonden Engels 1992 9780471549086
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy–to–read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Specificaties
ISBN13:9780471549086
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:336
Uitgever:John Wiley & Sons
Hoofdrubriek:Communicatie en media, Algemeen management
Lezersrecensies
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Inhoudsopgave
Is Your Market Right for You?.
<p>How to Cut Risks.</p>
<p>The Ins and Outs of Bidding.</p>
<p>How Communities and Promoters Are Selected.</p>
<p>Sponsors––How to Get Them/What to Give Them.</p>
<p>Matching Sponsors to Events.</p>
<p>Generating Revenue.</p>
<p>How to Market and Promote Events.</p>
<p>The Role of Advertising.</p>
<p>Staging the Event.</p>
<p>How to Cut Risks.</p>
<p>The Ins and Outs of Bidding.</p>
<p>How Communities and Promoters Are Selected.</p>
<p>Sponsors––How to Get Them/What to Give Them.</p>
<p>Matching Sponsors to Events.</p>
<p>Generating Revenue.</p>
<p>How to Market and Promote Events.</p>
<p>The Role of Advertising.</p>
<p>Staging the Event.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan