Proven Strategies in Competitive Intelligence – Lessons from the Trenches

Preface: Corporations Get Smart (S. Miller).
<br />
<br /> Introduction: Competitive Intelligence––Lessons from the Trenches (J. Prescott).
<br />
<br /> COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.
<br />
<br /> Competitive Intelligence at Procter &amp; Gamble (J. Pepper).
<br />
<br /> Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke &amp; P. Slayton).
<br />
<br /> CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).
<br />
<br /> Competitive Intelligence at Lexis–Nexis (H. Gieskes).
<br />
<br /> CI at Avnet: A Bottom–Line Impact (J. Hovis).
<br />
<br /> Competitive Intelligence at Xerox (J. Vezmar).
<br />
<br /> NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).
<br />
<br /> Competitive Intelligence at Motorola (R. Galvin).
<br />
<br /> Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).
<br />
<br /> Understanding the Competition: The CEO′s Perspective (M. Downham, et al.).
<br />
<br /> Developing a World–Class CI Program in Telecoms (S. Marceau &amp; K. Sawka).
<br />
<br /> Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium–Sized Firm (A. Berger).
<br />
<br /> Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).
<br />
<br /> Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).
<br />
<br /> "TAP–IN" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree &amp; J. Prescott).
<br />
<br /> Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).
<br />
<br /> COMPETITIVE TECHNICAL INTELLIGENCE.
<br />
<br /> Scenario Analysis and Early Warning Systems at Daimler–Benz Aerospace (F. Tessun).
<br />
<br /> CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology–Based Opportunities (T. Budd).
<br />
<br /> Benchmarking the "External Technology Watching" Process: Chevron′s Experience (D. Ransley).
<br />
<br /> Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).
<br />
<br /> Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).
<br />
<br /> Appendix: CI–Focused Organizations Referred to in This Book.
<br />
<br /> Index.
<br />
<br /> About the Editors.