The LESI Guide to Licensing Best Practices: Strategic Issues & Contemporary Realities
The LESI Guide to Strategic Issues and Contemporary Realities
Gebonden Engels 2002 9780471219521Samenvatting
A definitive resource for professionals in licensing and technology management
In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in–depth discussion of a broad range of important topics in the field of licensing, including:
∗ Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
∗ Technology valuation
∗ Technology management consulting
∗ Licensing agreements and strategic partnerships
∗ The expansion of the licensing profession
∗ Patent procedures and protection in Europe
∗ Trade secrets law and intellectual property assets
∗ Issues in copyright, software, and Web sites
∗ Trademarks, trade names, and trade dress
∗ Licensing in the biotechnology industry
∗ Pharmaceutical licensing
∗ University licensing trends
∗ Technology rights that are financial assets and instruments
∗ IC–based corporate carve–outs
∗ Licensing and litigation
∗ ADR
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> PART ONE: THE CHANGING LANDSCAPE OF LICENSING.
<br />
<br /> CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).
<br />
<br /> CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).
<br />
<br /> CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGYMANAGEMENT CONSULTANTS (Robert Goldscheider).
<br />
<br /> CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON TSOF LICENSING AGREEMENTS (John T. Ramsay, Q.C.).
<br />
<br /> PART TWO: NEW OUTLOOKS ON PATENTS,TRADEMARKS, COPYRIGHTS, AND TRADE SECRETS.
<br />
<br /> CHAPTER 5 RECENT CHANGES IN PATENTINGPROCEDURES AND PROTECTION: DEVELOPMENTSIN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. Heinz Goddar, Alan H. Gordon).
<br />
<br /> CHAPTER 6 THE CRITICAL ROLE OF TRADESECRET LAW IN PROTECTING INTELLECTUALPROPERTY ASSETS (Melvin F. Jager).
<br />
<br /> CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITEISSUES IN THE INTERNET WORLD (Michael A. Lechter).
<br />
<br /> CHAPTER 8 TRADEMARKS, TRADE NAMES,AND TRADE DRESS (Thomas M. Small, Kenneth D. McKay).
<br />
<br /> PART THREE: ADVANCES IN INDUSTRY–SPECIFIC LICENSING.
<br />
<br /> CHAPTER 9 LICENSING IN THEBIOTECHNOLOGY INDUSTRY (Dr. Cathryn Campbell).
<br />
<br /> CHAPTER 10 PHARMACEUTICAL LICENSING DURINGTHE REVOLUTION (Dr. Thomas A. Picone).
<br />
<br /> CHAPTER 11 UNIVERSITY LICENSING TRENDS ANDINTELLECTUAL CAPITAL (Dr. Louis P. Berneman, Dr. Kathleen A. Denis).
<br />
<br /> PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION,AND LITIGATION DEVELOPMENTS.
<br />
<br /> CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTSTHAT ARE FINANCIAL ASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).
<br />
<br /> CHAPTER 13 IC–BASED CORPORATE CARVE–OUTS:STRATEGY, STRUCTURE, AND FUNDING (James E. Malackowski, Suzanne Harrison).
<br />
<br /> CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, Arnaud Michel).
<br />
<br /> CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION:FIGHTING SMARTER, SPENDING LESS (Tom Arnold).
<br />
<br /> PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.
<br />
<br /> CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel, Nigel Jones, Thierry Sueur).
<br />
<br /> CHAPTER 17 CHALLENGES OF LICENSING TO ANDFROM CHINA AND HONG KONG (Larry W. Evans, With a Contribution from Chi Shaojie).
<br />
<br /> CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).
<br />
<br /> CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIESAND PITFALLS (Dr. Natalia Karpova).
<br />
<br /> CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIESIN THE MEDICAL AND BIOTECHNOLOGY INDUSTRY (Rodney DeBoos).
<br />
<br /> CHAPTER 21 CHALLENGES TO ARAB INDUSTRIESIN ACQUIRING AND SELLING APPROPRIATETECHNOLOGIES (Talal Abu–Ghazaleh).
<br />
<br /> CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE INECONOMIC DEVELOPMENT (Alan Lewis, Don MacRobert).
<br />
<br /> CHAPTER 23 PROSPECTS FOR INCREASEDLICENSING IN LATIN AMERICA (Fernando Noetinger, Gabriel F. Leonardos).
<br />
<br /> FURTHER READING LIST.
<br />
<br /> INDEX.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan